The eGenuity Pricing Model

Prior to entering this industry, eGenuity went through a detailed analysis of the POS (Point-of-Sale) software in the automotive industry. It was quickly determined that the pricing model for the industry was "upside down." Large amounts of money were being charged for software that is not "rocket science." Not only did the company feel that it could deliver a strong product, it also felt the product could be at a much more "logical" price.

For this reason, eGenuity chose to deliver the Quick Lube Software at $499 and the Car Wash Software at $1999. Are there other items that will be needed with the product? Probably yes, but these too are at very reasonable prices.

We want to provide software at a price that makes sense for the store owner and also allows our organization to flourish. We believe we have hit this mark.